Case Study 01 · Fashion · D2C
Unlocking the revenue that was already there.
A ₹100Cr fashion brand had strong traffic, a strong team, and a strong agency. Growth had just plateaued. Nobody could see why.
+40%
Revenue Growth
from online channels
2X
Conversion Rate Improvement
1.4% → 2.2% conversion rate within 90 days
38%
Repeat Purchase Rate
12% → 27% repeat purchase rate within 6 months
THE CONTEXT
Every team was doing their job well.
The performance agency was hitting ROAS targets. The CRM team was sending campaigns. The web team was maintaining the site. But conversion had been stuck at 1.4% for months — and nobody had visibility across the whole journey to understand why.
That's where Boltworks came in. Not to replace anyone. To sit across the entire system and find what no single team could see on their own.
what we found
300+ leaks. Every handoff.
Revenue wasn't disappearing in one place — it was leaking at every handoff. Between the ad and the landing page. Between the product page and the cart. Between checkout and confirmation. Small frictions, compounding quietly.
What We Did
End to end. With the team.
We redesigned the purchase journey end to end — working alongside the existing agency and web team, not around them. UX fixes. Product page improvements. Checkout flow optimisation. Messaging alignment across every touchpoint.
How We Worked
The layer no single team had.
Every fix was made working with the existing agency and web team — not around them. We brought the view across the whole system. They brought the execution capability they already had. No vendors changed. No teams changed.
SERVICES APPLIED
Each service delivered working alongside the brand's existing teams and vendors.
Conversion Optimisation
UX & Experience Design
Customer Journey Mapping
Lifecycle & Retention
Data & Analytics
Commerce Architecture
The team didn't change. The vendors didn't change. The system did.
Your first call is a diagnosis.
We work with brands where the system is the problem — not the product, not the market. If that's you, let's talk.