Customer Journeys Built to Convert and Retain

We help consumer brands improve conversion, repeat purchase, and lifetime value by fixing how customers discover, decide, buy, and stay.

100+

Consumer brands supported across growth, CX, and digital transformation

10+

A decade of experience across strategy, technology, and customer experience

10–40%

Lifts across conversion, retention, and lifetime value through journey-led fixes

Boltworks is a customer journey–led growth consultancy. We help consumer brands grow by fixing where growth breaks — across customer journeys, systems, and touchpoints.

We believe growth doesn’t come from doing more.
It comes from designing better — with clarity, intent, and alignment across teams.

At Boltworks, we work at the intersection of customer experience, digital strategy, and execution. Our work goes beyond surface-level optimisation or isolated audits. We look at the full customer journey — from discovery to repeat purchase — and identify where trust, conversion, or momentum is breaking.

We then work closely with leadership teams, internal stakeholders, and partners to redesign and fix those moments in a way that drives real business outcomes.

Our approach blends deep customer empathy with data, systems thinking, and hands-on execution — ensuring ideas don’t just look good on slides, but actually ship and scale.

Let's Collaborate

About the Founder

Simran Ahuja is a customer journey and growth strategist who works with consumer brands to improve conversion, retention, and long-term value. Her work focuses on fixing where growth breaks — across how customers discover, decide, buy, and return — by designing journeys as connected systems rather than isolated touchpoints.

With a background spanning technology, strategy consulting, and hands-on execution, Simran brings together customer empathy, data, and systems thinking. She partners closely with founders and leadership teams to cut through complexity, align teams around the customer journey, and ensure that strategy translates into real, measurable impact.

"Boltworks helped us see our business through the customer’s eyes not just dashboards. They identified exactly where growth was breaking and gave us a clear, prioritised plan we could actually execute."

Founder, Consumer Brand

“We’d been running CRO, ads, and CRM in silos for years. Boltworks connected the dots across the journey and helped us unlock meaningful conversion gains without increasing spend.”

Head of Growth, D2C Brand

“What stood out was their journey-first approach. They didn’t start with tools or tactics — they started with intent, friction, and decision points. That changed how our entire team thinks about CX.”

CX Lead, Retail Brand

“Most consultants give recommendations and disappear. Boltworks stayed until things shipped working with our internal teams and vendors to make sure the fixes actually went live.”

Founder, Scaling Brand

“Their lifecycle and retention work helped us move beyond one-time purchases. The impact on repeat behaviour and customer confidence was visible within weeks.”

Marketing Head, Consumer Business

“Boltworks doesn’t feel like an agency. They operate like a strategic partner — asking the right questions, challenging assumptions, and helping us make better decisions across growth, CX, and tech.”

CMO, Omnichannel Brand

Testimonials

What Our Client Says

Here’s what our valued client has to say about their experience with our services and the impact it has had on their business.

Need help

We’re a customer journey–led growth consultancy. We fix where growth breaks across experience, lifecycle, data, and technology.
We don’t optimise channels in isolation. We redesign the entire customer journey and stay involved through execution.
Both. We start with strategy and diagnosis, then work with teams and vendors to implement.
D2C and retail consumer brands with existing scale. Teams that care about customer experience and sustainable growth.
When growth plateaus, conversion stalls, or teams feel misaligned. If growth feels harder than it should — it’s time.
Typically, 10–30% conversion improvement and 15–40% lift in repeat & LTV. Results vary by business and scope.
Discovery usually takes 4–6 weeks. Execution and optimisation are phased or ongoing.
Yes. We align internal teams and external partners around one customer journey.
We’re platform-agnostic but deeply experienced with Shopify, CRM, and analytics stacks. We optimise what you already use before recommending anything new.
Based on scope and impact, not hours. Projects, retainers, or hybrid models.
Boltworks may not be right for you if you’re:

Looking for quick hacks or isolated channel optimisation

Only need execution without strategic thinking

Unwilling to change existing processes or ways of working

Expecting guaranteed results without alignment or effort

We do our best work with teams ready to fix the system — not just the symptoms.