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Private chef platform sees 27% growth in bookings after CX-led revamp
Platform
Custom built
Website
Services Provided
CX Strategy
UI/UX Design
Figma Prototyping
Customer Feedback Integration
Problem
WetheChefs, a platform connecting users to unique home-chef experiences, wanted to enhance their online journey and increase customer conversions. They needed:
A smoother and more intuitive navigation structure
A visual refresh that reflected their premium yet homely vibe
A way to integrate real-time customer feedback into their platform flow
Solutions
We took a holistic CX-first approach that looked at user experience across the funnel:
Conducted one-on-one call surveys with users to gather insights into their behavior, pain points, and expectations for booking a chef
Designed clean, functional UI components in Figma — including custom creatives and enhanced filters on the search page for smoother navigation.
Restructured the website navigation and user flow to create a seamless, clear journey from homepage to chef booking and checkout
Result
In just a few months after launch, user engagement and bookings saw measurable improvements:
37%
Increase in chef bookings through the improved search flow
22%
Increase in returning users within two months
2X
Boost in chef category interactions with redesigned visuals